• How Cracking Open A Beer Run Cracked A New Brand Campaign For A New Dining Occasion
  • WHAT THEY NEEDED

    A campaign idea that would make DIG the go-to for mid-week dinner.

  • WHAT WE DID

    Challenge people to make mid-week dinner a worthy punctuation to the day.

  • WHAT THEY GOT

    • 50-slide presentation deck
    • Target audience insights
    • Activation approach framework
    • 30+ campaign platform ideas
    • More than 50 tactical ideas for bringing the campaign to life including scripts, mockups, copy lines, descriptions, and reference.
  • HOW WE DID IT

  • OOH

    We made Metro North rail cards and 2-sheeters blah blah

  • In-Store

    We made window clings, A-frames and table tents

  • SOCIAL

    we made brandchises

CTV SPOTS

"Make Vs DIG" :15

Dinner Deserves Dinner so when you just don't have it in you to cook, don't settle, DIG.

"Make vs Order" :15

Dinner Deserves Dinner so let DIG do the cooking.

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