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    <loc>https://www.bwfagency.com/blogs/case-studies/dig</loc>
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      <image:loc>https://cdn.shopify.com/s/files/1/0693/4662/3721/articles/BWF_Brand_Case_Study_40.png?v=1781717062</image:loc>
      <image:title>How DIG Cancelled Girl Dinner</image:title>
      <image:caption>DIG &apos;Cancel Girl Dinner&apos; mid-week dinner campaign case study by Beers With Friends</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bwfagency.com/blogs/case-studies/virgin-galactic</loc>
    <lastmod>2026-06-17T13:24:51-04:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0693/4662/3721/articles/BWF_Brand_Virgin_Case_1.png?v=1781717091</image:loc>
      <image:title>How Virgin Galactic Got Ready To Launch</image:title>
      <image:caption>Virgin Galactic brand community launch case study by Beers With Friends</image:caption>
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  </url>
  <url>
    <loc>https://www.bwfagency.com/blogs/case-studies/thoughtful</loc>
    <lastmod>2026-06-17T13:24:51-04:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0693/4662/3721/articles/BWF_Brand_Case_Study_38.png?v=1781717091</image:loc>
      <image:title>How Thoughtful Became The Main Character For Gen Z</image:title>
      <image:caption>Thoughtful Gen Z AI wellness brand case study by Beers With Friends</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bwfagency.com/blogs/case-studies/hally-hair</loc>
    <lastmod>2026-06-17T13:24:52-04:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0693/4662/3721/articles/BWF_Brand_Case_4.png?v=1781717092</image:loc>
      <image:title>How Hally Got Caught Streaking</image:title>
      <image:caption>Hally Hair &apos;Streak For A Cause&apos; campus campaign case study by Beers With Friends</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bwfagency.com/blogs/case-studies/dont-ban-equality</loc>
    <lastmod>2026-06-17T13:24:52-04:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0693/4662/3721/articles/BWF_Brand_Case_6.png?v=1781717092</image:loc>
      <image:title>How Don&apos;t Ban Equality (Almost) Got Banned</image:title>
      <image:caption>Don&apos;t Ban Equality Times Square billboard case study by Beers With Friends</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bwfagency.com/blogs/case-studies/perfect-bar</loc>
    <lastmod>2026-06-17T13:24:52-04:00</lastmod>
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      <image:title>How Perfect Bar Broke Free From The Fridge</image:title>
      <image:caption>Perfect Bar Fit Check Chiller product innovation case study by Beers With Friends</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bwfagency.com/blogs/case-studies/kizik</loc>
    <lastmod>2026-06-17T13:24:52-04:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0693/4662/3721/articles/Kizik_Case_from_BWF_Brand.png?v=1781717092</image:loc>
      <image:title>How Kizik Spread Hands-Freedom For The Holidays</image:title>
      <image:caption>Kizik holiday Hands-Freedom brand advocacy case study by Beers With Friends</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bwfagency.com/blogs/bar-rules/great-ideas-dont-take-months</loc>
    <lastmod>2025-08-13T10:15:26-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0693/4662/3721/articles/BWF_Brand_Bar_Rules_72027623-9320-43a9-918a-473bd008e351.jpg?v=1755094526</image:loc>
      <image:title>#1: Great Ideas Don&apos;t Take Months</image:title>
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  </url>
  <url>
    <loc>https://www.bwfagency.com/blogs/bar-rules/2-mind-reading-is-for-suckers</loc>
    <lastmod>2025-08-13T10:15:13-04:00</lastmod>
    <changefreq>weekly</changefreq>
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      <image:loc>https://cdn.shopify.com/s/files/1/0693/4662/3721/articles/BWF_Brand_Bar_Rules_2e9d19c2-fa1a-46cc-92a3-65566a0448c2.jpg?v=1755094513</image:loc>
      <image:title>#2: Mind Reading Is For Suckers</image:title>
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  </url>
  <url>
    <loc>https://www.bwfagency.com/blogs/bar-rules/3-get-a-grip-on-the-real-problem-first</loc>
    <lastmod>2025-08-13T10:15:01-04:00</lastmod>
    <changefreq>weekly</changefreq>
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      <image:loc>https://cdn.shopify.com/s/files/1/0693/4662/3721/articles/BWF_Brand_Bar_Rules_7e107392-167b-4a2c-9229-f4547b676a97.jpg?v=1755094500</image:loc>
      <image:title>#3 Get A Grip Before You Get To Work</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.bwfagency.com/blogs/bar-rules/4-show-all-the-ideas-even-the-weird-ones</loc>
    <lastmod>2025-08-13T10:14:43-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0693/4662/3721/articles/BWF_Brand_Bar_Rules_1e04fa54-bac9-402b-9fd3-3c248c2be37c.jpg?v=1755094483</image:loc>
      <image:title>#4: Share All The Ideas (Even The Weird Ones)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.bwfagency.com/blogs/bar-rules/5-ditch-the-silos-and-org-charts</loc>
    <lastmod>2025-08-13T10:13:54-04:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0693/4662/3721/articles/BWF_Brand_Bar_Rules_01ebdc0f-2bda-47cf-8763-a68d21e90501.jpg?v=1755094434</image:loc>
      <image:title>#5: Ditch The Silos And Org Charts</image:title>
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  </url>
  <url>
    <loc>https://www.bwfagency.com/blogs/bar-rules/6-less-hand-holding-more-head-starts</loc>
    <lastmod>2025-08-13T10:13:39-04:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0693/4662/3721/articles/BWF_Brand_Bar_Rules_0a422ad8-55ac-46ec-9f98-ed96900b4169.jpg?v=1755094419</image:loc>
      <image:title>#6: Less Hand-Holding, More Head Starts</image:title>
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  </url>
  <url>
    <loc>https://www.bwfagency.com/blogs/case-studies/curio</loc>
    <lastmod>2026-06-17T13:24:52-04:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0693/4662/3721/articles/Curio_Case_Study_3.png?v=1781717092</image:loc>
      <image:title>How Curio Got Vibe Seekers To Choose Their Chews</image:title>
      <image:caption>Curio Wellness &apos;Choose Your Chews&apos; campaign case study by Beers With Friends</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bwfagency.com/blogs/case-studies/manitoba-harvest</loc>
    <lastmod>2026-06-17T13:24:52-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0693/4662/3721/articles/Superseed_Case_Study_from_BWF_Brand.png?v=1781717092</image:loc>
      <image:title>How Manitoba Harvest Planted A Superseed Flag</image:title>
      <image:caption>Manitoba Harvest Superseed brand campaign case study by Beers With Friends</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bwfagency.com/blogs/why-a-beer-run/why-a-beer-run</loc>
    <lastmod>2025-11-05T14:33:26-05:00</lastmod>
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  </url>
  <url>
    <loc>https://www.bwfagency.com/blogs/case-studies/how-einstein-bros-became-the-main-characters-of-morning</loc>
    <lastmod>2026-06-17T13:24:52-04:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0693/4662/3721/articles/BWF_Brand_Case_Study_45.png?v=1781717092</image:loc>
      <image:title>How Einstein Bros Became The Main Characters Of Morning</image:title>
      <image:caption>Einstein Bros &apos;Main Characters of Mornings&apos; campaign case study by Beers With Friends</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bwfagency.com/blogs/case-studies/how-hi-ball-earned-their-star-power</loc>
    <lastmod>2026-06-17T13:24:52-04:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0693/4662/3721/articles/Hiball_Case_Study_1.png?v=1781717092</image:loc>
      <image:title>HOW HI★BALL EARNED THEIR STAR POWER</image:title>
      <image:caption>HiBall better-for-you energy brand platform case study by Beers With Friends</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bwfagency.com/blogs/case-studies/bartaco</loc>
    <lastmod>2026-06-17T13:24:52-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0693/4662/3721/articles/BWF_Brand_Case_Study_47.png?v=1781717092</image:loc>
      <image:title>How bartaco made the unplanned unforgettable</image:title>
      <image:caption>bartaco &apos;Never Planned. Always Juicy.&apos; brand platform case study by Beers With Friends</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bwfagency.com/blogs/two-beers-in/we-dont-do-billable-hours</loc>
    <lastmod>2026-06-09T18:42:34-04:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0693/4662/3721/articles/We_don_t_do_billable_hours.jpg?v=1781044954</image:loc>
      <image:title>We don&apos;t do billable hours</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.bwfagency.com/blogs/two-beers-in/we-hire-whos-perfect-for-the-heist</loc>
    <lastmod>2026-06-09T18:42:03-04:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0693/4662/3721/articles/We_hire_who_s_perfect_for_the_heist.jpg?v=1781044923</image:loc>
      <image:title>We hire who&apos;s perfect for the heist</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.bwfagency.com/blogs/two-beers-in/great-ideas-dont-take-time-they-take-the-right-people</loc>
    <lastmod>2026-06-09T18:39:21-04:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0693/4662/3721/articles/Great_ideas_don_t_take_time._They_take_the_right_people..jpg?v=1781044761</image:loc>
      <image:title>Great ideas don&apos;t take time. They take the right people.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.bwfagency.com/blogs/two-beers-in/why-ai-alone-is-not-a-winning-strategy</loc>
    <lastmod>2026-06-09T18:38:48-04:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0693/4662/3721/articles/Why_AI_alone_is_not_a_winning_strategy.jpg?v=1781044728</image:loc>
      <image:title>Why AI alone is not a winning strategy</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.bwfagency.com/blogs/two-beers-in/great-campaigns-need-a-great-enemy</loc>
    <lastmod>2026-06-09T18:38:19-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0693/4662/3721/articles/Great_campaigns_need_a_great_enemy.jpg?v=1781044699</image:loc>
      <image:title>Great campaigns need a great enemy</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.bwfagency.com/blogs/two-beers-in/long-timelines-dont-give-you-better-feedback-they-give-you-more-assumptions</loc>
    <lastmod>2026-06-09T18:37:44-04:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0693/4662/3721/articles/Long_timelines_don_t_give_you_better_feedback.jpg?v=1781044664</image:loc>
      <image:title>Long timelines don&apos;t give you better feedback. They give you more assumptions.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.bwfagency.com/blogs/two-beers-in/departmental-agencies-dont-have-a-people-problem-they-have-a-structure-problem</loc>
    <lastmod>2026-06-09T18:34:37-04:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0693/4662/3721/articles/Departmental_agencies_have_a_structure_problem.jpg?v=1781044477</image:loc>
      <image:title>Departmental agencies don&apos;t have a people problem. They have a structure problem.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.bwfagency.com/blogs/two-beers-in/an-idea-gets-sold-in-three-weeks-later-its-dead</loc>
    <lastmod>2026-06-09T18:34:02-04:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0693/4662/3721/articles/An_idea_gets_sold_in._Three_weeks_later_it_s_dead..jpg?v=1781044442</image:loc>
      <image:title>An idea gets sold in. Three weeks later it&apos;s dead.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.bwfagency.com/blogs/two-beers-in/we-branded-our-agency-like-a-beer-brand-and-honestly-it-works</loc>
    <lastmod>2026-06-09T18:46:27-04:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0693/4662/3721/articles/We_branded_our_agency_like_a_beer_brand.jpg?v=1781045187</image:loc>
      <image:title>We branded our agency like a beer brand, and honestly, it works</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.bwfagency.com/blogs/two-beers-in/hot-take-from-my-brand-side-days-agencies-dont-need-six-weeks-to-get-up-to-speed</loc>
    <lastmod>2026-06-09T18:45:50-04:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0693/4662/3721/articles/Agencies_don_t_need_six_weeks_to_get_up_to_speed.jpg?v=1781045150</image:loc>
      <image:title>Hot take from my brand-side days: agencies don&apos;t need six weeks to get up to speed</image:title>
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  </url>
  <url>
    <loc>https://www.bwfagency.com/blogs/two-beers-in/why-more-time-is-killing-your-creativity</loc>
    <lastmod>2026-06-09T18:45:21-04:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0693/4662/3721/articles/Why_more_time_is_killing_your_creativity.jpg?v=1781045121</image:loc>
      <image:title>Why more time is killing your creativity</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.bwfagency.com/blogs/two-beers-in/one-of-our-secret-weapons-at-beers-with-friends-is-cmo-fluency</loc>
    <lastmod>2026-06-09T18:44:43-04:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0693/4662/3721/articles/CMO_Fluency_is_our_secret_weapon.jpg?v=1781045083</image:loc>
      <image:title>One of our secret weapons at Beers With Friends is CMO Fluency</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.bwfagency.com/blogs/two-beers-in/stop-the-endless-feedback-loop</loc>
    <lastmod>2026-06-09T18:43:42-04:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0693/4662/3721/articles/Stop_the_endless_feedback_loop.jpg?v=1781045022</image:loc>
      <image:title>Stop the endless feedback loop</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.bwfagency.com/blogs/two-beers-in/the-real-reason-brands-provoke</loc>
    <lastmod>2026-06-09T18:43:21-04:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0693/4662/3721/articles/The_real_reason_brands_provoke.jpg?v=1781045001</image:loc>
      <image:title>The real reason brands &quot;provoke&quot;</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.bwfagency.com/blogs/two-beers-in/dr-pepper-turned-a-viral-tiktok-into-a-tv-commercial-1</loc>
    <lastmod>2026-06-09T18:42:58-04:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0693/4662/3721/articles/Dr._Pepper_turned_a_viral_TikTok_into_a_TV_commercial.jpg?v=1781044978</image:loc>
      <image:title>Dr. Pepper turned a viral TikTok into a TV commercial.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.bwfagency.com/blogs/two-beers-in/one-of-my-favorite-brand-moments-ever-throwing-a-concert-for-mason-ramsey-at-his-hometown-walmart</loc>
    <lastmod>2026-06-09T18:57:21-04:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0693/4662/3721/articles/maxresdefault_7d892dd1-947e-4425-bbf8-3a2f535ae064.jpg?v=1781045841</image:loc>
      <image:title>One of my favorite brand moments ever: throwing a concert for Mason Ramsey at his hometown Walmart</image:title>
      <image:caption>Mason Ramsey Walmart concert — Two Beers In by Beers With Friends</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bwfagency.com/blogs/cmo-pub-quiz/allison-moss-on-disrupting-purpose-with-fun</loc>
    <lastmod>2026-06-17T17:47:50-04:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0693/4662/3721/articles/maxresdefault.jpg?v=1781732870</image:loc>
      <image:title>Allison Moss on Disrupting Purpose with Fun</image:title>
      <image:caption>Allison Moss on CMO Pub Quiz | Beers With Friends</image:caption>
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  </url>
  <url>
    <loc>https://www.bwfagency.com/blogs/cmo-pub-quiz/marketing-rules-worth-breaking-feat-kelsey-comstock-steve-vigilante-joy-peabody-geoff-sanders-brooke-janousek</loc>
    <lastmod>2026-06-17T17:47:51-04:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0693/4662/3721/articles/maxresdefault_fe971bf1-b1b9-49cf-b267-a659ae9374e0.jpg?v=1781732871</image:loc>
      <image:title>Marketing Rules Worth Breaking feat. Kelsey Comstock, Steve Vigilante, Joy Peabody, Geoff Sanders, Brooke Janousek</image:title>
      <image:caption>Marketing Rules Worth Breaking | CMO Pub Quiz | Beers With Friends</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bwfagency.com/blogs/cmo-pub-quiz/sarah-bishop-on-the-human-side-of-marketing</loc>
    <lastmod>2026-06-17T17:47:52-04:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0693/4662/3721/articles/maxresdefault_24380b13-ea1b-4a39-939a-014be0f87423.jpg?v=1781732872</image:loc>
      <image:title>Sarah Bishop on the Human Side of Marketing</image:title>
      <image:caption>Sarah Bishop on CMO Pub Quiz | Beers With Friends</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bwfagency.com/blogs/cmo-pub-quiz/marketing-buzzwords-cmos-want-retired-feat-raina-enand-julie-yufe-jonathan-metrick-erin-fitzgerald-caryn-wasser</loc>
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      <image:title>Marketing Buzzwords CMOs Want Retired feat. Raina Enand, Julie Yufe, Jonathan Metrick, Erin Fitzgerald, Caryn Wasser</image:title>
      <image:caption>Marketing Buzzwords CMOs Want Retired | CMO Pub Quiz | Beers With Friends</image:caption>
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  <url>
    <loc>https://www.bwfagency.com/blogs/cmo-pub-quiz/esi-eggleston-bracey-on-ai-human-creativity-and-doves-reinvention</loc>
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      <image:caption>Esi Eggleston Bracey on CMO Pub Quiz | Beers With Friends</image:caption>
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  <url>
    <loc>https://www.bwfagency.com/blogs/cmo-pub-quiz/what-cmos-wish-theyd-done-sooner-on-tiktok-feat-carmen-graham-brooke-janousek-raina-enand</loc>
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      <image:caption>What CMOs Wish They&apos;d Done Sooner on TikTok | CMO Pub Quiz | Beers With Friends</image:caption>
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  <url>
    <loc>https://www.bwfagency.com/blogs/cmo-pub-quiz/brand-leaders-worth-celebrating-feat-perri-gordon-jonathan-metrick-lucy-king-geoff-sanders-joy-peabody</loc>
    <lastmod>2026-06-17T17:47:55-04:00</lastmod>
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      <image:caption>Brand Leaders Worth Celebrating | CMO Pub Quiz | Beers With Friends</image:caption>
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  <url>
    <loc>https://www.bwfagency.com/blogs/cmo-pub-quiz/the-one-marketing-rule-cmos-will-never-break-feat-perri-gordon-meredith-diehn-lucy-king-jaclyn-ruelle-carmen-graham</loc>
    <lastmod>2026-06-17T17:48:39-04:00</lastmod>
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      <image:caption>The One Marketing Rule CMOs Will Never Break | CMO Pub Quiz | Beers With Friends</image:caption>
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  <url>
    <loc>https://www.bwfagency.com/blogs/cmo-pub-quiz/david-dowgiello-on-the-art-of-disconnecting</loc>
    <lastmod>2026-06-17T17:48:40-04:00</lastmod>
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      <image:caption>David Dowgiello on CMO Pub Quiz | Beers With Friends</image:caption>
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  <url>
    <loc>https://www.bwfagency.com/blogs/cmo-pub-quiz/jamie-richardson-on-consumer-first-storytelling</loc>
    <lastmod>2026-06-17T17:48:41-04:00</lastmod>
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      <image:caption>Jamie Richardson on CMO Pub Quiz | Beers With Friends</image:caption>
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  <url>
    <loc>https://www.bwfagency.com/blogs/cmo-pub-quiz/steven-vigilante-on-why-the-legacy-ad-agency-model-is-dying</loc>
    <lastmod>2026-06-17T17:48:42-04:00</lastmod>
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      <image:caption>Steven Vigilante on CMO Pub Quiz | Beers With Friends</image:caption>
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  <url>
    <loc>https://www.bwfagency.com/blogs/cmo-pub-quiz/meredith-diehn-on-why-not-everything-worth-doing-can-be-measured</loc>
    <lastmod>2026-06-17T17:48:43-04:00</lastmod>
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      <image:caption>Meredith Diehn on CMO Pub Quiz | Beers With Friends</image:caption>
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  <url>
    <loc>https://www.bwfagency.com/blogs/cmo-pub-quiz/brooke-janousek-on-what-cmos-get-wrong-about-growth</loc>
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      <image:caption>Brooke Janousek on CMO Pub Quiz | Beers With Friends</image:caption>
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  <url>
    <loc>https://www.bwfagency.com/blogs/cmo-pub-quiz/david-dowgiello-on-creative-risks-low-cost-wins-and-cutting-the-noise</loc>
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      <image:caption>David Dowgiello on CMO Pub Quiz | Beers With Friends</image:caption>
    </image:image>
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  <url>
    <loc>https://www.bwfagency.com/blogs/cmo-pub-quiz/lucy-king-on-why-every-brand-is-starting-to-look-the-same</loc>
    <lastmod>2026-06-17T17:49:02-04:00</lastmod>
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      <image:caption>Lucy King on CMO Pub Quiz | Beers With Friends</image:caption>
    </image:image>
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  <url>
    <loc>https://www.bwfagency.com/blogs/cmo-pub-quiz/julie-yufe-on-why-you-should-stop-chasing-culture-and-start-building-brands</loc>
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      <image:caption>Julie Yufe on CMO Pub Quiz | Beers With Friends</image:caption>
    </image:image>
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  <url>
    <loc>https://www.bwfagency.com/blogs/cmo-pub-quiz/allison-moss-on-consumer-first-purpose-and-the-attention-shift</loc>
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      <image:caption>Allison Moss on CMO Pub Quiz | Beers With Friends</image:caption>
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  <url>
    <loc>https://www.bwfagency.com/blogs/cmo-pub-quiz/joy-peabody-on-the-growth-marketing-lesson-every-brand-needs</loc>
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      <image:caption>Joy Peabody on CMO Pub Quiz | Beers With Friends</image:caption>
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  <url>
    <loc>https://www.bwfagency.com/blogs/cmo-pub-quiz/marie-corcoran-on-gut-instincts-mentorship-and-the-ai-shift</loc>
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      <image:caption>Marie Corcoran on CMO Pub Quiz | Beers With Friends</image:caption>
    </image:image>
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  <url>
    <loc>https://www.bwfagency.com/blogs/cmo-pub-quiz/kelsey-comstock-on-why-fake-apology-marketing-needs-to-stop</loc>
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      <image:caption>Kelsey Comstock on CMO Pub Quiz | Beers With Friends</image:caption>
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  <url>
    <loc>https://www.bwfagency.com/blogs/cmo-pub-quiz/heewon-kang-on-why-you-should-stop-trying-to-go-viral</loc>
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      <image:caption>Heewon Kang on CMO Pub Quiz | Beers With Friends</image:caption>
    </image:image>
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      <image:caption>Erin Fitzgerald on CMO Pub Quiz | Beers With Friends</image:caption>
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      <image:caption>Dara Golush on CMO Pub Quiz | Beers With Friends</image:caption>
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      <image:caption>Sam Yehle on CMO Pub Quiz | Beers With Friends</image:caption>
    </image:image>
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      <image:caption>Raina Enand on CMO Pub Quiz | Beers With Friends</image:caption>
    </image:image>
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      <image:caption>Perri Gordon on CMO Pub Quiz | Beers With Friends</image:caption>
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      <image:caption>Jonathan Metrick on CMO Pub Quiz | Beers With Friends</image:caption>
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      <image:caption>Geoff Sanders on CMO Pub Quiz | Beers With Friends</image:caption>
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      <image:caption>Caryn Wasser on CMO Pub Quiz | Beers With Friends</image:caption>
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      <image:caption>Andrew Merle on CMO Pub Quiz | Beers With Friends</image:caption>
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      <image:caption>Dara Golush on CMO Pub Quiz | Beers With Friends</image:caption>
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      <image:caption>Marketing That Makes You Honk | CMO Pub Quiz | Beers With Friends</image:caption>
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      <image:caption>Carmen Graham on CMO Pub Quiz | Beers With Friends</image:caption>
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      <image:caption>Jaclyn Ruelle on CMO Pub Quiz | Beers With Friends</image:caption>
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