DANA HORK
Dana Hork is a transformational brand leader and marketer who captivates audiences with perspective gleaned working with globally-known brands (Walmart, JPMorgan, PepsiCo), at innovative start-ups and scale-ups (Jet.com, Wonder, Bonobos), and as an entrepreneur.
Building a New Approach To On-Tap Creative: Hork’s experience working with agencies and leading marketing functions inspired her to co-found a new kind of creative microagency called Beers With Friends in 2023; activating the industry’s best creatives and subject matter experts to help marketers solve big problems. With Beers With Friends, Hork’s mission is to help brands drive their businesses forward, faster and better — without the BS.
Transformative Leader: Hork led the transformation of Walmart’s approach to social media, revamping Walmart's social media presence across its national channels and 5k+ local store pages, doubling customer engagement, generating positive press for the world’s largest company, and building new muscle and momentum internally as a social-forward brand.
Education: MBA from Harvard Business School; MPA from Columbia University; BA in economics and communication from the University of Pennsylvania (summa cum laude, Student Body President). During her time at Penn, Dana was selected by USA Today as one of the top 20 graduating college students nationally.
POTENTIAL TOPICS
⚙️ Building a Creative Machine Outside the Traditional Ad Agency Construct
👟 Moving At the Speed of Social Media: How Brands Can Catch a Meme, Change Reputations and Engage Stakeholders
🔭 Business Transformation: Realize Any Vision By Making the Big Feel Small
🤝 What Legacy Brands And Start-Ups Can Learn From One Another
🛒 “Trends On Aisle Five”: The Transformation of Walmart’s Social Media Approach
A frequent public speaker and podcast guest, Dana has been featured in Ad Age, USA Today, Yahoo, AP, ABC News, Reader's Digest, Elle, Entrepreneur Magazine and on podcasts like “Own It”.
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During an ADWEEK House Racquet Club Group Chat co-hosted with Cadent, Beers With Friends founder, Dana Hork, joined a panel of creative and marketing pros to discuss the convergence of sports, digital media, and entertainment, and how savvy brands are tapping into both on- and off-field moments.
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In this episode, Kim welcomes Dana Hork, a transformational brand leader and co-founder of the creative micro-agency Beers With Friends. With experience at powerhouse companies like Walmart, JP Morgan, and Jet.com, Dana shares her journey from corporate life to entrepreneurship, and the lessons she's learned about branding, marketing, and building something fresh.
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Dana Hork is the founder of Beers With Friends and formerly lead social media marketing for Walmart. She discussed her model that's transforming how brands approach marketing campaigns. In this episode, we dive into her revolutionary 5-day sprint methodology that's helping brands move faster and execute smarter in today's crowded digital landscape.
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In this episode of Build the Damn Thing, Kathryn Finney sits down with Dana Hork — a powerhouse marketer, brand builder, and founder of the rapid-fire microagency Beers With Friends 🍻
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Dana Hork, Founder & CEO of Beers With Friends 🍻, joins Nick Westergaard to share how her agile creative agency helps challenger brands solve big problems in just five days.
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In the latest episode of Disruptors, host Mack McKelvey sits down with Dana Hork, Founder and CEO of Beers With Friends 🍻, a refreshingly different agency built on sprint-based brand building.
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At POSSIBLE's "Redefining Content and Culture" panel moderated by Josh Sapan, Dana Hork joined Tallulah Willis and Alexandra Shiva to discuss how neurodiverse creators are transforming storytelling.
CONTACT
If you're interested in booking Dana as a guest or speaker, you can reach out here.