Alli Cullman on Knowing Your Consumer or Getting Lost in the Sauce

Alli Cullman, SVP of Marketing at Hint, joins CMO Pub Quiz — the marketing interview series from Beers With Friends, hosted by Dana Hork — to discuss knowing your consumer, engaging the haters, and the buzzword she's banning for good. In this episode: the weird idea that worked, going straight to Vita Coco's loudest critics on Twitter, and the viral moment that coined "pee girl"; her marketing hill, know your consumer or get lost in the sauce; why prioritization creates the most swirl; why "it's not working" often means you're bored, not your consumer; the shift that's already here, content velocity and content fidelity; and the buzzword that makes her cringe, "make it go viral."

Her brain trust is her best friend Amanda Brody, a global strategist and integrated marketing leader (L'Oréal, Away, Sol de Janeiro). Casey Lewis's After School, Ochuko Akpovbovbo's As Seen On, and Adam Grant keep her sharp. Cheers to Alli Cullman of Hint, and to Kendra Schaaf, founder of Schaaf. 🍻