Privacy policy

BWF Agency LLC d/b/a Beers With Friends

Last updated: June 26, 2026

Beers With Friends (“BWF,” “we,” “us,” or “our”) operates this website, including all related information, content, features, and tools (the “Services”). Our Services are powered by Shopify, which hosts the Services and enables us to provide them to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or otherwise communicate with us through the Services. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described here.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified. Depending on how you interact with the Services and where you live, we may collect or process the following categories of personal information, including inferences drawn from it, as permitted or required by applicable law:

Contact details, including your name, email address, postal address, and phone number.
Account and sign-up information, including any username, password, preferences, and the details you provide when you register for, request access to, or "check out" of a program, event, or experience we offer (such as a Beer Run). Note: we do not process payments or collect or store payment card numbers through the Services. If you engage us for paid services, billing for those services is handled separately, outside the Services.
Communications with us, including the information you include when you contact us, fill out a form, or send a support or other inquiry.
Device and technical information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information, including how and when you interact with or navigate the Services.

How We Collect Your Information

We collect personal information from the following sources:

Directly from you, including when you create an account, fill out a form, register for or “check out” of an offering, communicate with us, or otherwise provide us with your personal information.
Automatically through the Services, including from your device when you visit our website, and through cookies and similar technologies. Because the Services are hosted on Shopify and we may use analytics tools, cookies and similar technologies are used to operate and measure the Services.
From service providers, including when we engage them to enable certain technology or when they collect or process your personal information on our behalf.
From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us, we may use personal information for the following purposes:

Provide, tailor, and improve the Services. To operate the Services, create and manage your account or registration, remember your preferences, respond to your requests, send you notifications related to your account or registrations, and improve and personalize your experience.
Communicate with you. To provide support, respond to you, and maintain our business relationship with you.
Marketing and advertising. To send marketing and promotional communications (such as by email), where permitted, and to measure and improve those efforts. You can opt out of marketing emails at any time.
Security and fraud prevention. To authenticate accounts, secure the Services, and detect, investigate, and prevent fraudulent, illegal, unsafe, or malicious activity.
Legal reasons. To comply with applicable law, respond to valid legal process or requests from law enforcement or government agencies, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy, including:

With Shopify and other vendors and service providers who perform services on our behalf (such as hosting, IT management, data analytics, customer support, cloud storage, email delivery, and fulfillment).
To the extent we work with marketing partners to promote our Services, we may share limited information with them, and they will use it in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you for targeted advertising.
When you direct, request, or otherwise consent to our disclosure of certain information to third parties.
With our affiliates or otherwise within our corporate group.
In connection with a business transaction, such as a merger, restructuring, or sale of assets; to comply with applicable legal obligations (including responding to subpoenas, warrants, and similar requests); to enforce our terms or policies; and to protect or defend the Services and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services. Information you submit to the Services will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy at

https://www.shopify.com/legal/privacy/app-users. Depending on where you live, you may exercise certain rights with respect to your personal information at https://privacy.shopify.com/en.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties, including our partners and clients. If you follow links to sites not controlled by us, you should review their privacy and security policies and other terms. We do not guarantee and are not responsible for the privacy or security of such sites. Our inclusion of any link does not imply endorsement of the linked site or its operator.

Children’s Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the details below to request that it be deleted. As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) the personal information of individuals under 16 years of age.

Security and Retention of Your Information

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Any information you send to us may not be secure while in transit; we recommend that you do not use unsecure channels to communicate sensitive or confidential information to us. How long we retain your personal information depends on factors such as whether we need it to maintain your account or registration, to provide the Services, to comply with legal obligations, or to resolve disputes and enforce our contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and in certain cases we may decline your request as permitted by law:

Right to access / know. To request access to the personal information we hold about you.
Right to delete. To request that we delete personal information we maintain about you.
Right to correct. To request that we correct inaccurate personal information we maintain about you.
Right of portability. To receive a copy of certain personal information and, in certain circumstances, to request that we transfer it to a third party.
Right to opt out of sale or sharing for targeted advertising. We do not sell your personal information for money. To the extent our practices involve a "sale" or "sharing" of personal information, or processing for "targeted advertising," as those terms are defined under applicable law, you may have a right to opt out, depending on where you reside. If you visit our website with the Global Privacy Control (GPC) opt-out preference signal enabled, we will, where required, treat this as a request to opt out for that browser and device. To learn more about GPC, visit https://globalprivacycontrol.org/.
Managing communication preferences. We may send you promotional emails, and you may opt out at any time using the unsubscribe link in those emails. If you opt out, we may still send you non-promotional messages, such as those about your account or registrations.

You may exercise any of these rights where indicated on the Services or by contacting us using the details below. We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request, and you may use an authorized agent where permitted by law. We will respond within the time required by applicable law.

Your GDPR Rights

If you are located in the European Economic Area or the United Kingdom, you may (to the extent applicable to us or our Services) be entitled to additional rights under the General Data Protection Regulation (GDPR), including: (i) the right to withdraw consent where consent is the basis of processing; (ii) the right to access your personal information and certain supplementary information; (iii) the right to object to unlawful processing; (iv) the right to erasure, under certain conditions; (v) the right to restrict processing, under certain conditions; (vi) the right to data portability of information you provided to us in a structured, commonly used, machine-readable format; (vii) the right to object to decisions based solely on automated processing that produce legal or similarly significant effects; and (viii) the right to lodge a complaint with a data protection authority. To learn more, you can visit the European Commission’s page on data protection at

https://commission.europa.eu/law/law-topic/data-protection_en.

Your California Privacy Rights

California Civil Code Section 1798.83 permits California residents who use our Services to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please email us using the details below.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision or to lodge a complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country you live in, including in the United States. If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses (or equivalent UK contracts), unless the transfer is to a country determined to provide an adequate level of protection. While outside your country, your information is subject to the laws of the country in which it is held and may be subject to lawful disclosure to that country’s governments, courts, or regulatory agencies.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date above, and provide notice as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us at hi@bwfagency.com or by mail at P.O. Box 340H, Scarsdale, NY 10583.

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