Carmen Graham on Why ROI Is a Figment of Our Imagination

Carmen Graham, CMO at Genexa, joins CMO Pub Quiz to discuss the biggest shifts happening in marketing today — and why some common assumptions need to be challenged. In this episode: why she believes ROI is often misunderstood; the consumer behavior shift marketers are overlooking; why every marketer still needs strong writing skills in the AI era; her thoughts on virality and what actually matters; and how Genexa plans to win over a surprising audience: grandmas. 🍻