Sarah Larsen on Research, Not Me-Search

Sarah Larsen, Chief Marketing Officer at Hisense USA, joins CMO Pub Quiz — the marketing interview series from Beers With Friends, hosted by Dana Hork — to discuss research, reach, and the buzzword she can't stand. In this episode: her marketing hill, "research, not me-search," so stop building strategy off your own Gen Z kid; why she thinks experiential marketing is exclusive, and how she builds digital experiences for the masses; what marketers overcomplicate, product features versus "what makes your life easier," so show, don't tell; the shift most teams aren't ready for, Gen Alpha's grip on what millennial parents buy; and the buzzword that makes her cringe, "innovating."

Morning Brew's psychology edition keeps her sharp. Cheers to Sarah Larsen of Hisense USA, and to Michelle Parenteau and her luxury marketing consultancy with Katie Brockman. 🍻