One of my favorite brand moments ever: throwing a concert for Mason Ramsey at his hometown Walmart

When Mason Ramsey's Walmart yodel went viral, Dana's team marshaled a full concert at his hometown store in a week—earning a shout-out on Ellen the same week. This Two Beers In short shows the power of moving fast to capitalize on a cultural moment. Inspiring for marketing leaders who want to seize real-time brand opportunities.