HOW EINSTEIN BROS BECAME THE MAIN CHARACTERS OF MORNINGS
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WHAT THEY NEEDED
Q1 quick wins to own the magic middle between "basic" and "bougie."
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WHAT WE DID
Culturally-connected activations for key brand moments like National Bagel Day, Valentine's and a new LTO drop.
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WHAT THEY GOT
A Brewprint for Q1 brand activation with over 30 ready-to-be-executed ideas.
HOW WE DID IT
A 5-day Beer Run stacked with elite firepower, a proven collaborative process, and our full focus and attention.
OVERHEARD
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“SPRINT MODEL REALY WORKS. If you need quick, fresh thinking on an initiative, a Beer Run is a must. BWF does a great job of absorbing a brief, identifying the opportunity and quickly turning around a marketing campaign that can be easily executed.”
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"ON-PONIT STRATEGY, CREATIVE IDEAS, GOOD IDEAS, NUMBER OF IDEAS! At the end of the Beer Run, it's not about what ideas are good ones. It's about how we can possibly fit all of the good ideas into our plan? They're creative wheels never stop spinning!"
