HOW MANITOBA HARVEST PLANTED A SUPERSEED FLAG

  • WHAT THEY NEEDED

    A platform that ditched hemp stereotypes and made Superseeds the main character.

  • WHAT WE DID

    We hit eject on wellness whiplash and built a campaign that cuts through the chaos.

  • WHAT THEY GOT

    A Brewprint to plant the Superseed flag with over 20 tactical ideas, ready-to-run assets, and templates to grow.

HOW WE DID IT

A 5-day Beer Run stacked with elite firepower, a proven collaborative process, and our full focus and attention.

DAY 1: DISCOVERY

We uncovered core tensions in the wellness space and honed in on a simple but powerful truth: consumers are tired of chasing trends, decoding labels, and listening to self-appointed gurus. They’re craving something real, grounded, and easy to stick with. We identified the opportunity for Manitoba Harvest to be the calm in the chaos.

OVERHEARD

  • ★★★★★
    “I'M SO EXCITED. I feel beyond energized about all of this direction and all of these opportunities, I think you took a 28-year old brand that a lot of people love, but a lot of people don't know about, and made it feel really really culturally relevant and really of the moment and really fun and really tapped into trends and insights and you demonstrated a lot of the versatility of this product and gave it a unique point of view. And tapping into a deeper consumer emotion. This is awesome. I am so I'm blown away, honestly, that you achieved this, like, you did this yesterday.”
    REBECCA MORGAN | Senior Director of Marketing & Innovation

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