Allison Moss on Consumer First, Purpose and the Attention Shift

This week I sat down with Allison Moss, Head of Marketing at Just Ice Tea — and she kept it refreshingly simple. A favorite line: "Marketers overcomplicate it. It's just frequency times reach." We covered why data isn't everything and how actually listening to consumers beats any dashboard, the trap of overthinking, the biggest shift coming (shrinking attention spans), and the challenge of staying disruptive as a purpose-driven brand. 🍻