Julie Yufe on Why You Should Stop Chasing Culture and Start Building Brands

Julie Yufe, former SVP of Marketing at Diageo and former GM & CMO Europe at AB InBev, joins CMO Pub Quiz to discuss bold brand moves, consumer behavior, and the marketing myths she believes need to die. In this episode: the bold creative risk of renaming Bourbon Street during the Super Bowl; the viral KATSEYE x Gap campaign she wishes she'd created; and the marketing rule she loves to break.