Allison Moss on Disrupting Purpose with Fun

Most purpose-driven brands have the same problem: they sound important… but not interesting. It's easy to talk about impact. It's harder to make people actually care. Allison Moss put it best: "I'd love fresh eyes on how to be disruptive… it can get very serious, but iced tea is supposed to be fun." That's the gap. If it doesn't break through, the message doesn't land — no matter how meaningful it is. 🍻