Sarah Bishop on the Human Side of Marketing

Sarah Bishop of the National Football League came ready to defend the human side of the job. The rule she loves to break: every decision guided by data, full stop. Let the science win outright and you lose the soul of what you're putting out — the art and the data have to play together. Her hill to die on: marketing's humanity can't be replaced, because the connection with fans runs on emotion. And the buzzword she never wants to hear again? "Circle back." 🍻