David Dowgiello on Creative Risks, Low-Cost Wins and Cutting the Noise

David Dowgiello, Director of Global Social Media at Adidas, came on CMO Pub Quiz with the kind of thinking that builds iconic brands. A favorite line: "Gen Z is not a target audience" — the more specific you get, the more useful it becomes. We covered how Adidas used Google Maps to hint at a launch (media picked it up, zero budget, all attention), why the best content is often shot on a phone, and what he does when he's creatively stuck.