Marketing Rules Worth Breaking feat. Kelsey Comstock, Steve Vigilante, Joy Peabody, Geoff Sanders, Brooke Janousek

From a year of CMO Pub Quiz roundups with marketing leaders, a few rules rose to the top as ones worth breaking: obsessing over logos; interrupting media instead of integrating into it; treating playbooks like prescriptions; chasing perfect over better; assuming the best ideas only come from the marketing team. The brands that win aren't the most polished — they're the most willing to question convention and learn fast.

Kelsey Comstock on Letting Go of the Logo Obsession

Kelsey Comstock, SVP of Marketing at SEV Laser, makes the case for loosening the grip on brand guidelines and letting content feel more natural.

Steve Vigilante on Earning a Place in Content

Steve Vigilante, Director of Media & Partnerships at Olipop, breaks the rule of interruption advertising — he'd rather earn a place inside the content than interrupt it.

Joy Peabody on Ideas Beyond the Marketing Team

Joy Peabody, Chief Growth Officer at Baked by Melissa, challenges the assumption that the best ideas only come from marketing.

Geoff Sanders on Outcomes Over Outputs

Geoff Sanders, CMO at Firstleaf, pushes back on chasing perfect over better and evaluating teams on outputs instead of outcomes.

Brooke Janousek on CMOs Driving Growth

Brooke Janousek, CMO at Garage Experts, argues CMOs should drive growth — not take orders.