Gabrielle Heyman on Why Brand Loyalty Isn't Real

Gabrielle Heyman of Zynga joins CMO Pub Quiz — the marketing interview series from Beers With Friends, hosted by Dana Hork — to discuss brand loyalty, marketing to women, and the buzzword she'd retire. In this episode: the rule she loves to break, one purchase doesn't make someone yours, so while every brief chases Gen Z she still goes after millennials and Gen X; the buzzword she'd retire, "attention economy," and why she'd swap it for the participation economy; and the hill she'll die on, it's a female economy, with women making 80% of purchasing decisions and millennial women holding the disposable income.

Cheers to Gabrielle Heyman of Zynga, and to Brianna Chamberlain at Kenvue, her partner on the Neutrogena case study they presented at POSSIBLE: concept to launch in eight weeks. 🍻