Jenny Danzi on Why You Still Need a Really Good Brief

Jenny Danzi, VP of Functional Beverages at PepsiCo (Poppi), joins CMO Pub Quiz — the marketing interview series from Beers With Friends, hosted by Dana Hork — to discuss the rule she loves to break, why you still need a brief, and marketing that moves faster. In this episode: the rule she loves to break, "follow the process," because the best work is iterative and you don't need weeks blocked off for creative reviews; the hill she'll die on, you still need a really good brief; what marketers overcomplicate, social, which is just marketing now; and the buzzword that makes her cringe, "circle back," because it means delaying the decision.

Cheers to Jenny Danzi of PepsiCo, and to her sister Stephanie Danzi at Match Group. 🍻