Joy Peabody on the Growth Marketing Lesson Every Brand Needs

Joy Peabody, Chief Growth Officer at Baked by Melissa, joins CMO Pub Quiz to discuss growth marketing, experimentation, and the lessons that come from building beloved consumer brands. In this episode: the marketing moves that drive meaningful growth; why experimentation is critical for modern marketers; lessons from testing, failing, and adapting; how growth leaders balance creativity with performance; and what separates good marketing from great.