Dara Golush on Why Great Marketing Isn't One Try

"We've already tried that and it didn't work." Dara Golush, SVP of Marketing at Quip, calls that the rule she loves to break most. There are so many variables to why something doesn't work — the timing, the execution, the resources behind it. Writing off an idea because of one failed attempt means leaving a lot of good thinking on the table. The better question isn't did it work. It's what could we have done differently. 🍻