Lucy King on Why Every Brand Is Starting to Look the Same

Lucy King joins CMO Pub Quiz to discuss brand differentiation, consumer trends, and why marketers need to be careful chasing fast-growing categories. In this episode: why protein is one of the biggest consumer trends today; the risk of every brand chasing the same messaging; why distinctiveness is becoming harder to maintain; how brands can stand out in crowded categories; and the importance of building strong brand assets.