Marketing Buzzwords CMOs Want Retired feat. Raina Enand, Julie Yufe, Jonathan Metrick, Erin Fitzgerald, Caryn Wasser

Every CMO has a few marketing phrases they want retired. "Reimagined" and "reinvented" have been worn out, and don't use "synergy" in your next meeting with Caryn Wasser. A round-up of cringe-worthy buzzwords from marketers who came on CMO Pub Quiz.

Raina Enand on Jargon That Slows Brands Down

Raina Enand, Senior Director of Marketing at Blue Apron at Wonder, on the corporate-speak that gets in the way of real communication.

Julie Yufe on Marketing Myths That Need to Die

Julie Yufe, former SVP of Marketing at Diageo and former GM & CMO Europe at AB InBev, on the buzzwords and myths she's ready to leave behind.

Jonathan Metrick on Outputs vs. Outcomes

Jonathan Metrick on why marketers should focus on outcomes over outputs — and the language that gets in the way.

Erin Fitzgerald on Staying Customer-Centric

Erin Fitzgerald, CMO at Sermo, on the buzzwords that distract from what actually matters: the customer.

Caryn Wasser on Why "Synergy" Has to Go

Caryn Wasser of Little Spoon on the word she never wants to hear in a meeting again.