Marcela Garcia on Why 'Be Authentic' Is a Lie

Marcela Garcia, VP of Brand Marketing at Major League Soccer (MLS), joins CMO Pub Quiz — the marketing interview series from Beers With Friends, hosted by Dana Hork — to discuss brand alignment, message discipline, and the buzzword she can't stand. In this episode: why "be authentic" makes her cringe, because authenticity is a behavior, not something you say; the three questions that get any room aligned fast; what marketers overcomplicate about reach, and her one-message rule; her blind spot of balancing speed and patience in sports marketing; launching the MLS campaign to welcome World Cup fans; and why she keeps coming back to Kara Swisher to stay sharp.

Cheers to Marcela Garcia of Major League Soccer, and to the leaders she's raising a glass to: Radhika Duggal at MLS, Marissa Solis at the NFL, and Catherine Newman at the U.S. Soccer Federation. 🍻