Carley Caldas on Why People Don't Trust Brands

Carley Caldas, SVP of Marketing & Creative at eos, joins CMO Pub Quiz — the marketing interview series from Beers With Friends, hosted by Dana Hork — to discuss brand trust, creator partnerships, and what it takes to market a disruptor brand. In this episode: why consumers are too savvy to hand brands their trust, and why marketers have to keep earning it and never get to stop; why she rewrites the rules rather than breaks them; the thing marketers overcomplicate most (partner and creator relationships — creators are people, so treat them like extensions of your brand); and the buzzwords she wants retired ("circle back" and "take it offline").

Cheers to Carley Caldas of eos, and to Kelsey Newberry, her VP of Brand Marketing. 🍻