HOW CURIO GOT VIBE SEEKERS TO CHOOSE THEIR CHEWS
  • WHAT THEY NEEDED

    A brand pivot from their science-backed roots to their fun-loving future.

  • WHAT WE DID

    Flex their mad scientist superpowers to hack a better mood for the moment.

  • WHAT THEY GOT

    A Brewprint for a product campaign that wins over a new segment including 30+ ready-to-be-activated ideas.