HOW KIZIK SPREAD HANDS FREEDOM FOR THE HOLIDAYS
-
WHAT THEY NEEDED
A way to stoke fan-driven gifting and advocacy in time for the holidays.
-
WHAT WE DID
Gave brand fans a hand in sharing Hands-Freedom.
-
WHAT THEY GOT
A Brewprint for brand advocacy with 30+ ideas ready to be activated across priority channels.
HOW WE DID IT
A 5-day Beer Run stacked with elite firepower, a proven collaborative process, and our full focus and attention.
OVERHEARD
-
“Beers with Friends gives you the juice (beer) to run with new ideas, showing how to thread them through multiple channels for a campaign that is clever and comprehensive. The process lent itself very well to involving members of my team as stakeholders. With channel leads having input and buy in throughout the process, we could get energized behind an integrated campaign and make sure messaging was seamless all around.”
