Andrew Merle on Why Most Influencer Marketing Doesn't Work

Andrew Merle of Culture Pop joins CMO Pub Quiz to share his biggest marketing hot takes and the strategies he believes drive long-term growth. In this episode: why brands often over-target consumers; the influencer marketing trend he regrets jumping on; why transactional influencer campaigns rarely deliver; his belief that all marketing should be growth marketing; and his hill to die on — "Never Go Dark."