Diane DiLorenzo on Why Speed Is Marketing's Biggest Edge

Diane DiLorenzo, VP of Marketing at Koia, takes the CMO Pub Quiz to discuss why speed is becoming marketing's biggest competitive edge, how a protein soda opened up new retail distribution for the brand, and why simple messaging wins. In this episode of CMO Pub Quiz — the marketing interview series from Beers With Friends, hosted by Dana Hork — Diane covers the weird win that opened up new retail distribution for Koia (yes, a protein soda); why she'd rather fix the plane while flying it; the case for keeping brand messaging dead simple; and the shift most marketing teams aren't ready for: speed. Cheers to Diane DiLorenzo of Koia, and to Megan Shookman at Purely Elizabeth. 🍻