Caryn Wasser on Why Marketers Need to Stop Chasing Every Trend

Caryn Wasser of Little Spoon joins CMO Pub Quiz to share her biggest marketing convictions, the trends she avoids, and why great marketing starts long before a campaign goes live. In this episode: why you're only as good as your brief; the rule she loves to challenge (sometimes more is more); why parents actually want deeper, longer-form content; the danger of chasing every trend; and why brands need to know who they are before jumping into viral moments.