Dara Golush on Testing, Messaging Truths and the AI Shift

This week I sat down with Dara Golush, SVP of Marketing at Quip — and she brought a refreshing perspective on what it actually takes to build a brand people stick with. We covered why "we've tried it before and it didn't work" is the rule she loves to break, the messaging challenge at the heart of Quip (converting manual toothbrush users to electric), and why AI is reshaping how she tests and learns. 🍻