Kim Currier on Why "Make It Go Viral" Isn't a Strategy

Kim Currier, Head of Marketing & Partnerships at Decentraland, joins CMO Pub Quiz to discuss what marketers overcomplicate, the buzzword she's ready to retire, and why real growth starts with the customer. In this episode: why just expecting things to go viral isn't a strategy; why people buy from people, not brands, so let your customers tell your story; the thing marketers overcomplicate most (talk to your customers, ask the questions, and bring what they say back to the center); the podcast challenging her thinking lately (Emma Grede's Aspire); and a cheers to Amanda Goetz. 🍻