Erin Fitzgerald on the Marketing Buzzword She Can't Stand

Erin Fitzgerald, CMO at Sermo, joins CMO Pub Quiz to discuss AI, physician engagement, and the future of personalized learning in healthcare. In this episode: how AI can create personalized learning journeys for physicians; why brands shouldn't chase every social media platform; the marketing buzzwords she wishes would disappear; her philosophy on customer-centric marketing; and how healthcare communities are evolving in the digital age.