Esi Eggleston Bracey on AI, Human Creativity and Dove's Reinvention

"AI in the back office where it belongs, so it amplifies human creativity." That's Esi Eggleston Bracey on this week's CMO Pub Quiz, raising a cheers to Marcela Melero, Chief Brand Officer at Dove. The transformation at Dove is remarkable — the same brand championing real beauty for 20 years, now with a modern vibrance, and AI used in the right place for the right reason. The other line worth pouring one for: "It's often the underserved communities that you help that create value for broader communities." 🍻