Geoff Sanders on Why Marketers Are Measuring the Wrong Things

Geoff Sanders, CMO at Firstleaf, joins CMO Pub Quiz to discuss measurement, brand building, AI, and the biggest questions facing marketers. In this episode: why Firstleaf resisted deep Black Friday discounting; the campaign he wishes he could launch; why chasing every trending meme can weaken your brand; the measurement myth many still believe; why teams should be evaluated on outcomes, not outputs; and the question every marketer should ask — what happens when AI starts doing the shopping?