Heewon Kang on Why You Should Stop Trying to Go Viral

Heewon Kang joins CMO Pub Quiz to discuss authenticity, brand building, AI, and why marketers need to stop obsessing over going viral. In this episode: why polished brand content is giving way to authentic creator-led storytelling; the rule she loves to break (loosening the grip on the brand book); why brands should experiment more on social; her hill to die on (authenticity matters); and how AI will transform personalization and customer experiences.