Jaclyn Ruelle on Why Brands Become Invisible When They Play It Safe

Jaclyn Ruelle, former VP of Marketing at Homes.com and former VP, Head of Brand at Papa John's, joins CMO Pub Quiz to share her biggest marketing hot takes, favorite campaigns, and the lessons she's learned building iconic brands. In this episode: why she wishes she'd come up with the Pop-Tarts Bowl campaign; the marketing rule she loves to break (playing it safe); why creative risk-taking is essential to building memorable brands; her surprising TikTok conversion; the buzzword she's tired of hearing; her hill to die on — earned media over paid media; and why brands become invisible when they stop taking risks.