Jamie Richardson on Consumer-First Storytelling

Jamie Richardson, CMO at White Castle, has had it with one marketing buzzword: accretive. He hears it in meetings all the time and doesn't think anyone actually knows what they mean by it — his suggestion is to just say growth. His marketing hill to die on: authenticity and storytelling that actually matters to consumers, and before you build either, ask them what they care about first. His cheers goes to Corey Small and the team at Garage Beer. 🍻