Jonathan Metrick on Why Gen Z Doesn't Search Like You Do

Jonathan Metrick joins CMO Pub Quiz to discuss growth marketing, consumer behavior, AI, and why marketers may be approaching channel strategy all wrong. In this episode: why most companies should master one or two channels instead of being everywhere; the trend he never bought into (programmatic advertising); his thoughts on "AI washing"; why marketers should focus on outcomes over outputs; and how Gen Z is changing discovery through TikTok, ChatGPT and emerging platforms.