Kelsey Comstock on Why Fake Apology Marketing Needs to Stop

Kelsey Comstock, SVP of Marketing at SEV Laser, joins CMO Pub Quiz to discuss branding, social media trends, and what marketers get wrong when trying to connect with consumers. In this episode: the Fake Out of Home campaign she wishes she'd created; the rule she loves to break (the obsession with logos); why today's consumers don't want to feel sold to; her take on the rise of fake apology marketing; and how brands can create more natural, engaging content.