Meredith Diehn on Why Not Everything Worth Doing Can Be Measured

Meredith Diehn, SVP of Marketing at Goodwipes, joins CMO Pub Quiz to discuss brand building, experiential marketing, measurement, and the bold ideas that help brands stand out. In this episode: a full visual identity and packaging redesign in under a year; the story behind the Porta Palace activation; why she's always looking for bold brand collaborations; the trend she wishes she'd embraced sooner (podcasts); and the hill she's willing to die on — not everything valuable is easy to measure, so don't dismiss initiatives just because they don't tie to a KPI.