Perri Gordon on Why Startup Brands Should Ignore Big CPG Rules

Perri Gordon, former marketer at Fairlife and NotCo and now a fractional CMO for emerging food and beverage brands, joins CMO Pub Quiz to discuss startup marketing, consumer trends, and what founders get wrong about growth. In this episode: what makes Liquid Death one of the best brand-building stories in years; the rules that work for large CPG but fail for startups; why emerging brands need to focus on sales before household penetration; and her hill to die on — solve a real consumer problem.