Raina Enand on Why No Marketing Is the New Marketing

Raina Enand, Senior Director of Marketing at Blue Apron at Wonder, joins CMO Pub Quiz to discuss authenticity, consumer behavior, TikTok, and why the future of marketing may look very different. In this episode: why marketers should stop saving the punchline for the end; how social media has changed the way people consume content; why she regrets not embracing TikTok sooner; her hill to die on (authenticity matters); and why everyday people may be replacing traditional influencers.