Sam Yehle on Bold Moves, Blind Spots and Big Shifts

This week I sat down with Sam Yehle, Head of Social at Nara, who's building the kind of work most brands are still trying to figure out. A favorite line: "Be of the internet, not just on the internet" — the difference between posting content and building culture. We covered the mobile OOH campaign already driving organic buzz, the one newsletter she swears by, why "social entertainment" is the shift most teams aren't ready for, and getting sharper on data to become a stronger creative. 🍻