Steven Vigilante on Why the Legacy Ad Agency Model Is Dying

Steven Vigilante, Director of Media & Partnerships at Olipop, joins CMO Pub Quiz to discuss the future of advertising, content consumption, and why traditional marketing models are being challenged. In this episode: a sneak peek at a new Olipop flavor launch, the rule he loves to break (prioritizing product placement over interruption advertising), and why he'd rather earn a place inside the content than interrupt it.