The One Marketing Rule CMOs Will Never Break feat. Perri Gordon, Meredith Diehn, Lucy King, Jaclyn Ruelle, Carmen Graham

We asked CMOs what hill they're willing to die on, and the answers were refreshingly direct: solve a real problem; don't dismiss work just because it's harder to measure; growth comes from reaching new consumers, not only the most loyal ones; and no matter what AI does, strong writing remains non-negotiable. The fundamentals still win.

Perri Gordon on Solving a Real Consumer Problem

Perri Gordon, fractional CMO (formerly Fairlife and NotCo), won't compromise on one thing: make sure you're solving a problem that actually exists for consumers.

Meredith Diehn on Not Dismissing Hard-to-Measure Work

Meredith Diehn, SVP of Marketing at Goodwipes, makes the case that not everything valuable is easy to measure — don't dismiss initiatives just because they don't tie to a KPI.

Lucy King on Reaching New Consumers

Lucy King on why growth comes from expanding your audience, not just doubling down on your most loyal customers.

Jaclyn Ruelle on Earned Media Over Paid

Jaclyn Ruelle (formerly Papa John's and Homes.com) on why she'll always bet on earned media and creative risk-taking over paid media.

Carmen Graham on Strong Writing in the AI Era

Carmen Graham, CMO at Genexa, on why strong writing remains a non-negotiable skill no matter how advanced AI gets.