What CMOs Wish They'd Done Sooner on TikTok feat. Carmen Graham, Brooke Janousek, Raina Enand

Looking back on a year of CMO Pub Quiz roundups, one regret came up more than once: waiting too long to move and missing early TikTok momentum during COVID. Now that the platform has evolved into a powerful brand awareness engine, the lesson is clear — channels move fast, and the cost of hesitation can be higher than the cost of experimenting.

Carmen Graham on Missing the TikTok Window

Carmen Graham, CMO at Genexa, on why hesitating on emerging platforms costs more than experimenting early.

Brooke Janousek on Moving Fast on New Channels

Brooke Janousek, CMO at Garage Experts, on why the best ideas and channel bets often come from outside the playbook.

Raina Enand on Why She Regrets Not Embracing TikTok Sooner

Raina Enand, Senior Director of Marketing at Blue Apron at Wonder, on how social media has changed content consumption and why she wishes she'd jumped on TikTok earlier.