HOW DIG CANCELED GIRL DINNER

  • WHAT THEY NEEDED

    A campaign idea that would make DIG the go-to for mid-week dinner.

  • WHAT WE DID

    Challenge people to make mid-week dinner a worthy punctuation to the day.

  • WHAT THEY GOT

    A Brewprint with a bold take on dinner and 50+ ready-to-execute ideas.

HOW WE DID IT

A 5-day Beer Run stacked with elite firepower, a proven collaborative process, and our full focus and attention.

DAY 1: DISCOVER

Through discovery sessions with the DIG CMO and Head of Culinary, as well as interviews with current and lapsed DIG customers, we uncovered a key insight that mid-week dinners were not getting much respect (e.g., “girl dinner”.) So we needed a platform that challenged people to make mid-week dinner a worthy punctuation to their day.

OVERHEARD

  • ★★★★★
    WOW. I'M A LITTLE EMOTIONAL because I'm just so over the moon with this work. I'm, like, a little speechless. It’s just, the fact that you're able to jump in, understand the problem, and pull it together in lightning speed, and just the amount of different ideas. I love how achievable it all is.
    JESSICA SERRANO | CMO

BUZZ

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