HOW HALLY GOT CAUGHT STREAKING
  • WHAT THEY NEEDED

    A way to make sure everyone came through for their first-ever social action campaign, Streak For A Cause.

  • WHAT WE DID

    Created an activation plan for driving on-campus FOMO and turning hesitancy into hype.

  • WHAT THEY GOT

    A Brewprint for overcoming 5 key barriers with over 20 tactical ideas and a ready-to-use college ambassador tool kit.