HOW WE GOT THEM READY TO LAUNCH

  • WHAT THEY NEEDED

    A "WOW" moment that welcomed brand fans into the new space age.

  • WHAT WE DID

    Built a strategic and creative launch pad for their fan community.

  • WHAT THEY GOT

    A Brewprint to build belonging with strategy, structure, and creative sparks.

HOW WE DID IT

A 5-day Beer Run stacked with elite firepower, a proven collaborative process, and our full focus and attention.

DAY 1: DISCOVERY

Through interviews with brand stakeholders, we gathered insights about their existing community of brand fans and their goals for engagement and advocacy. Using these insights, we developed a value proposition for the brand community: “Only Virgin Galactic can make anybody feel like an astronaut.”

OVERHEARD

  • ★★★★★
    THE HELP FROM BWF WAS EXACTLY WHAT WE NEEDED. Dana and James are the most engaged and responsive partners, full of energy and ideas, and most importantly, clearly focused on getting things done. We got an incredible amount of high-quality deliverables, as well as many tremendously thoughtful discussions, in just 3 weeks. Such a contrast from our experience with other agencies. We’ll look forward to more projects in the future.
    CHELSEA CHANG | VP COMMERCIAL & CORPORATE STRATEGY

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